- lifestyle segmentation
- марк. сегментирование по стилю жизни (вид сегментирования рынка, в основе которого лежит психографическая переменная "стиль жизни")See:
Англо-русский экономический словарь.
lifestyle segmentation
Смотреть что такое "lifestyle segmentation" в других словарях:
lifestyle segmentation — Segmentation of a market based on lifestyles More companies are segmenting their markets by lifestyles, as these are increasingly seen as good predictors of consumer behaviour. Most companies use off the shelf research agency classifications,… … Big dictionary of business and management
lifestyle segmentation — / laɪf staɪl segmenˌteɪʃ(ə)n/ noun the dividing of a market into segments according to the way in which customers live. ⇒ VALS … Marketing dictionary in english
lifestyle — life‧style [ˈlaɪfstaɪl] noun [countable] the way someone lives, including where they live, their job and the sort of things they spend money on: • Market segmentation looks at how people differ in their lifestyles and attitudes towards products… … Financial and business terms
lifestyle — The activities, interests, opinions, and values of individuals as they affect their mode of living. Lifestyle reflects more than social class or personality; it provides a profile of a person s whole pattern of behaviour and interaction with the… … Big dictionary of business and management
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
Technographic segmentation — Technographic SegmentationOne of the most important concerns of market research is identifying and profiling the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on… … Wikipedia
Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… … Wikipedia
market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… … Big dictionary of business and management
psychographic segmentation — Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation … Big dictionary of business and management
Маркетинговое исследование — Маркетинговое[1] исследование (англ. marketing research) форма бизнес исследования и направление прикладной социологии, которое фокусируется на понимании поведения, желаний и предпочтений потребителей, конкурентов и рынков в диктуемой… … Википедия
Сегментация рынка — Маркетинг Основные понятия Продукт • Цена Дистрибуция • Услуга • Розница Управление брендом (англ.) Экаунт маркетинг • Этика (англ.) Эффективность ( … Википедия
